Our Story
Joy was born when my first child Giovanna was on the way, I tried to express all the love and gratitude to be pregnant, and I put everything on creating this new business, I was selling everything that I would love to buy for my little girl. I had an idea to create meaningful gifts, where you would think about the person before buying it. So that’s how JOY came in this world.
Also, I would love to name my little girl Joy, but my husband disagreed, so we had Giovana instead and I had my second baby (my business) named Joy.
Mission
To be the leading and most trusted baby store, committed to providing parents and caregivers with a one-stop destination for high-quality, innovative, and safe products that enhance the well-being and happiness of every child.
Vision
To bring meaningful beauty into everyday life trough handcrafted, personalised pieces that celebrate motherhood, new beginnings, and heartfelt gifting.
Making every moment feel intentional, soft and full of Joy.
